The Use Of Guest Bloggers
the use of guest bloggers
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| the use of guest bloggers : photo ilustration |
It may occasionally be necessary for owners of popular blogs with a large following to employ guest writers. When the proprietor of a well-known blog will be unable to post fresh blog entries for a considerable amount of time, for instance, this practice may be wise. It would be wise for the blog owner to make plans for a guest blogger or a series of guest bloggers to post new content while he is away from the blog as the lack of blog updates in this instance may cause the blog to lose traffic. In order to let devoted blog readers know that the situation is temporary and that guest bloggers will be used during this time, the blogger may also want to make this announcement. The use of guest bloggers will be covered in this article, including recruiting guest bloggers, choosing guest bloggers, and paying guest bloggers.
promoting the use of guest bloggers
A blog owner can advertise for guest bloggers in a variety of places. An excellent resource for finding guest bloggers are job boards designed specifically for bloggers or freelance writers. Bloggers with experience who are looking for new opportunities to blog for pay frequently visit job boards for bloggers. These bloggers might be experts in the subject matter of the blog or they might just be good at coming up with intriguing blog posts on a variety of topics. Another excellent choice for independent writers are job boards. Even though they might not have experience blogging, these writers might have other useful writing backgrounds. Blog owners should think about posting a detailed message describing the kind of work needed, the time frame for the project, and asking for samples from the writers so that their qualifications can be checked.
On message boards with a similar topic to their blog, blog owners might also want to post advertisements for guest bloggers. Visitors to this blog may not have writing experience, but they are likely to be quite knowledgeable about the subject and thus capable of writing blogs that are both interesting and insightful.
Choose Guest Bloggers
Care should be taken when choosing a guest blogger to make sure that person is dependable and capable of writing clear, educational, and engaging blog posts. Blog owners who post job listings for guest bloggers and freelance writers should request clips demonstrating the writer's capacity to produce engaging and educational blogs. The blog owner may want to think about using the applicant's prior posts to gauge his writing skills and subject matter expertise when posting an advertisement on a message board for a guest blogger. He should also take into account the kind of reaction that the applicant's message board postings usually get. This is crucial because it gives us a good idea of the kind of reaction the blogs will receive. In order to learn more about a blogger's work ethic and capacity for project completion, blog owners should also request references from applicants and make contact with those references.
Paying for Guest Bloggers
Blog owners should carefully think through their plans for paying guest bloggers. This can be accomplished in one of two ways: either by providing the guest blogger with monetary compensation, or by allowing him to end the blog post with a brief biography and a link to his own website or blog. The guest blogger receives free advertising space as the second type of payment. The blog owner might also choose to pay the guest blogger and give them free advertising space as payment. No matter the method of payment selected, the blog owner should talk about it with the guest blogger before work begins and should enter into a written agreement with the guest blogger that explicitly states the terms of compensation to avoid disputes.
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